Listen to Robin Sheldon's Interview with
Dana Daniels (09:47 mp3):
A native of New York, Robin came to St. Louis by way of Idaho where she served as Vice President, Director of Merchandising for Coldwater Creek. In the 5 years she was there, Coldwater Creek became a public company as well as entering the apparel business and beginning its journey into retail.
Ms. Sheldon has been involved in the catalog industry since the late 70’s. Her career direction shifted briefly in the 80’s as she pursued her talent for Interior Design, both for her own firm and then for Bloomingdale’s. She is an award winning designer whose ability to interpret the taste and execute the dreams of her clients has served her well in her ability to tap into the needs of the customers she serves today.
About Soft Surroundings: Headquartered in St. Louis, Soft Surroundings is a leader in catalog and online sales of stylish yet comfortable women’s clothing, luxury bedding & home products and state of the art cosmetics and beauty care. Having experienced record growth in its catalog channel, Soft Surroundings opened their first retail location in St. Louis, MO in November of 2005, and is expanding their retail division nationally to meet the needs of its many devoted customers
